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WSQ | ICDL Digital Marketing

ICDL – E-Commerce Campaign Management (ICDL Digital Marketing)

On completion of this unit, the learner will have the knowledge and concepts of digital marketing as well as understand its advantages and limitations.  This introductory module serves as a foundational level course for those new to digital marketing.

  • Learners will understand the various ways of going online and understand the importance of web prescence.
  • Learners will also understand what is keyword and how it is used for organic and paid search engine optimization.
  • Learners will also be introduced to the various social media platforms and learn how to utilise it for better social media engagement and lead generation.
  • Learner will also learn to use tools like URL shortener, QR code and various digital marketing tools like Google Analytics, Google Trend
  • Learner will also be introduced to the various analytical tools used for various digital marketing platforms.

Course Reference Number: TGS-2018500908

Duration: 8.30AM-5.30PM (2 days)

 

Course Fees

WSQ Facebook Marketing Essential

Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.

This intensive 2-day Facebook marketing course will equip learners with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing.

  • Basic Of Facebook Ads
  • Facebook Audiences And Audience Targeting
  • Creating And Optimizing Facebook Page
  • Creating Facebook Ads
  • Facebook Pixel For Retargeting
  • Scale With Lookalike Audiences
  • Audience Insights
  • Optimizing Your Ads

Course Reference Number: TGS-2020504021

Duration: 9.00AM-6.00PM (2 days)

Course Fees

WSQ Search Engine Optimisation Essential

Search Engine Optimisation is a mainstream marketing strategy for any business in any industry. Search Engine Optimisation allows businesses to get free targeted online traffic.

This intensive 2-day Search Engine Optimisation course will equip learners with practical Search Engine Optimisation methodology and strategies, and it covers the fundamentals of Search Engine Optimisation, from technical SEO, On-Page SEO to Off-Page SEO.

  • What Is A Search Engine And How Do They Work?
  • Determine SEO Strategies
  • Research And Create SEO Keywords
  • Examine On-Page SEO
  • Optimise SEO Content Creation
  • Apply Social Media For Off-Page SEO
  • Evaluate Internet Marketing Strategies
  • Monitor And Track Web Analytics Dashboard
  • Evaluate And Manage Search Performance

Course Reference Number: TGS-2021003026

Duration: 9.00AM-6.00PM (2 days)

 

Course Fees

WSQ WordPress ECommerce Essential

WordPress is a free, open-source content management system (CMS) used by more than 60 million websites, written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes. WordPress was originally created as a blog-publishing system but has evolved to support other types of web content including online stores.

This intensive 2-day WordPress Ecommerce course will equip learners with practical WordPress building methodology and strategies, and it covers the fundamentals of WordPress ecommerce, from creating pages, creating posts, to selecting and installing plugins.

  • WordPress Store Complete Configuration Settings
  • WordPress Website Design & Legal Requirement Guideline
  • Develop Implementation Plans For WordPress Store Marketing
  • Evaluate WordPress Website To Establish Metrics On Technical And User Experiences

Course Reference Number: TGS-2021003025

Duration: 9.00AM-6.00PM (2 days)

 

Course Fees