Cascade social media management strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement.

Course Outline

1. Develop marketing content to socialise and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
2. Report on social media activities and provide recommendations for continuous improvement of social media use
3. Conduct analysis on performance of social media management campaigns and recommend opportunities for improvement
4. Review and analyse customer behaviours, interests and demographics based on social media network data
5. Monitor customer responses, reviews, comments across social network platforms based on customer relationship management policies

Course Reference Number: TGS-2020503250

Duration: 9.00AM-6PM (2 days)

Course Fees:

• Full Course Fees (Including GST): $1000.00
• Non-SMEs | PR | Singaporean < 40yo: $500.00
• SMEs | Singaporean >= 40yo: $300.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

* Absentee payroll is applicable

* The course is eligible for Union Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
Paya Lebar Square, #13‐24

This course will equip you with all the knowledge on Search Engine Optimisation (SEO) that you will need to generate traffic to your site and increase your chances to get potential leads.

​This program is intended for marketing executives, managers and operations personnel, who are involved in social media marketing or social business. We help you monitor, manage and develop social media strategies.

Course Outline

Manage and monitor Search Engine Optimisation (SEO) campaigns for the organisation’s digital assets and contents across channels and conduct analysis on performance of SEO campaigns

1. Organisation’s SEO Strategies
2. Search terms, keywords and keyword density
3. Search engine ranking and search engine methods of assessing SEO
4. Social network media in the context of SEO
5. Internet marketing strategies of a website
6. Criteria for evaluating internet marketing strategies of a website
7. Processes involved in managing search results
8. Criteria for evaluating search performance across channels
9. Elements and structure of websites and webpages

Course Reference Number: TGS-2020503194

Duration: 9.00AM-6PM (2 days)

Course Fees:

• Full Course Fees (Including GST): $1000.00
• Non-SMEs | PR | Singaporean < 40yo: $500.00
• SMEs | Singaporean >= 40yo: $300.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

* Absentee payroll is applicable

* The course is eligible for Union Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Antioch@Macpherson
Singapore 409962

This program is intended for agents, who are interested in promoting your properties online. We will equip you with all the digital marketing skills that you will need to promote your projects online. Patient instructors. Contextualised for the property agents.

​Please ask your agency if this WSQ course can qualify for your non-CPD hours. This Digital Marketing Programme for Agents has been running for more than 20 runs and has been constantly updated with new industry changes.

We help you monitor, manage and develop social media strategies. From Basic to Advance in 3 days. Learn Facebook, Instagram, Google Ads, SEO, SMM, SEM, AdWords, Google & FB Analytics.

Course Outline

1. Monitor social media platforms
2.  Setting up accounts on social media platforms in consultation with relevant stakeholders to meet organisational marketing communications strategy
3.  Manage social media platforms which includes developing social media content, overseeing integration of social media platforms
4. Managing operational issues and contentious content as well as evaluating effectiveness of social media platforms in achieving sales and marketing objectives.
5. Develop content on social media platforms and oversee integration of social media platforms to support sales and marketing strategies.
6. Evaluate effectiveness of social media platforms to achieve sales and marketing objectives.
7. Develop social media strategies to support sales and marketing which also include determining feasibility of using social media platforms as well as designing, evaluating and refining social media strategies

Course Reference Number: CRS-Q-0033520-BM

Duration: 9.00AM-6PM (3 days)

Course Fees:

• Full Course Fees (Including GST): $1500.00
• Non-SMEs | PR | Singaporean < 40yo: $750.00
• SMEs | Singaporean >= 40yo: $450.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

* Absentee payroll is applicable

* The course is eligible for Union Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Antioch@Macpherson
Singapore 409962

This course will equip you with all the digital marketing skills that you will need to promote your brand online.

​This program is intended for business, and marketing professionals, who are involved in social media marketing or social business. We help you monitor, manage and develop social media strategies.

Course Outline

1. Monitor social media platforms
2.  Setting up accounts on social media platforms in consultation with relevant stakeholders to meet organisational marketing communications strategy
3.  Manage social media platforms which includes developing social media content, overseeing integration of social media platforms
4. Managing operational issues and contentious content as well as evaluating effectiveness of social media platforms in achieving sales and marketing objectives.
5. Develop content on social media platforms and oversee integration of social media platforms to support sales and marketing strategies.
6. Evaluate effectiveness of social media platforms to achieve sales and marketing objectives.
7. Develop social media strategies to support sales and marketing which also include determining feasibility of using social media platforms as well as designing, evaluating and refining social media strategies

3-day in-class course with e-Learning component

Course Reference Number: TGS-2018501834

Duration: 9.00AM-6PM (3 days)

Course Fees:

• Full Course Fees (Including GST): $1500.00
• Non-SMEs | PR | Singaporean < 40yo: $750.00
• SMEs | Singaporean >= 40yo: $450.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

* Absentee payroll is applicable

* The course is eligible for Union Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Antioch@Macpherson
Singapore 409962

​Champion a service innovation culture within the organisation by establishing a service innovation strategy to provide directions that initiate the development of operating systems, policies and processes to support service excellence and innovation.

Course Outline

1. Components of a service innovation framework
2. Process of developing a service innovation framework
3. Methods to establish a service innovation culture
4. Methods to evaluate service innovation framework
5. Develop service innovation framework
6. Establish a culture that promotes service innovation
7. Evaluate service innovation framework to analyse impact on organisation’s key performance indicators

Course Reference Number: TGS-2020503136

Duration: 9.00AM-6PM (2 days)

Course Fees:

• Full Course Fees (Including GST): $1000.00
• Non-SMEs | PR | Singaporean < 40yo: $500.00
• SMEs | Singaporean >= 40yo: $300.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

*Absentee payroll is applicable

* The course is eligible for Union Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Antioch@Macpherson
Singapore 409962

Develop insights and methods to enhance customer experience.

Course Outline

1. Components of customer journey map
2. Methods to develop a customer journey map for the organisation
3. Features and benefits of products and/or services that enhance customer experience
4. Organisation’s target customers
5. Complementary products and/or services that enhance customer

Course Reference Number: TGS-2020503754

Duration: 9.00AM-6PM (2 days)

Course Fees:

• Full Course Fees (Including GST): $1000.00
• Non-SMEs | PR | Singaporean < 40yo: $500.00
• SMEs | Singaporean >= 40yo: $300.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

* Absentee payroll is applicable

* The course is eligible for Union Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Antioch@Macpherson
Singapore 409962

Lead a team to deliver service excellence that is in line with the organisation’s customer-focused strategies.

Course Outline

1. Components of customer journey map
2. Methods to develop a customer journey map for the organisation
3. Features and benefits of products and/or services that enhance customer experience
4. Organisation’s target customers
5. Complementary products and/or services that enhance customer

Course Reference Number: TGS-2020503752

Duration: 9.00AM-6PM (2 Days)

• Full Course Fees (Including GST): $750.00
• Non-SMEs | PR | Singaporean < 40yo: $375.00
• SMEs | Singaporean >= 40yo: $225.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

* Absentee payroll is applicable

* The course is eligible for Union Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Antioch@Macpherson
Singapore 409962

The objective of this course is to instill Customer Service Innovation in learners. Design, innovate and translate the desired customer experience in line with the organisation’s vision, mission and values.

Course Outline

1. Components of desired customer experience
2. Components of a service operations plan
3. Process of translating the desired customer experience into a service operations plan
4. Methods to evaluate the impact of the desired customer experience
5. Interpret customer intelligence to determine desired customer experience
6. Innovate the desired customer experience in line with the organisation’s vision, mission and values
7. Translate the desired customer experience into a service operations plan
8. Evaluate impact of desired customer

Course Reference Number: TGS-2020503133

Duration: 9.00AM-6PM (2 days)

Course Fees:

• Full Course Fees (Including GST): $1000.00
• Non-SMEs | PR | Singaporean < 40yo: $500.00
• SMEs | Singaporean >= 40yo: $300.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

* Absentee payroll is applicable

* The course is eligible for Union Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Antioch@Macpherson
Singapore 409962

Enhance customer loyalty through developing customer loyalty strategies, evaluating the impact of the strategies and recommending changes to service operations plans.

Course Outline

1. Strategies to improve customer loyalty
2. Components of customer loyalty strategy
3. Steps to design and implement customer loyalty strategy
4. Criteria to evaluate impact of customer loyalty strategies
5. Organisation’s policies,procedures and guidelines addressing customer loyalty
6. Develop strategies to improve customer loyalty
7. Evaluate impact of customer loyalty strategies
8. Identify key profitability drivers
9. Define customer loyalty analytics requirements
10. Recommend changes to service operations plan affecting customer loyalty

Course Reference Number: TGS-2020503135

Duration: 9.00AM-6PM (2 days)

Course Fees:

• Full Course Fees (Including GST): $1000.00
• Non-SMEs | PR | Singaporean < 40yo: $500.00
• SMEs | Singaporean >= 40yo: $300.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

* Absentee payroll is applicable

* The course is eligible for Untion Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Antioch@Macpherson
Singapore 409962

Champion the organisation’s service excellence ethos and foster a customer centric service culture.

Course Outline

1. Organisation’s vision, mission and values
2. Components of an organisation’s customer-focused strategy that champions the service excellence ethos
3. Methods to advocate the service excellence ethos to internal stakeholders
4. Methods to evaluate effectiveness of customer-focused strategy
5. Types of market trends and opportunities

Course Reference Number: TGS-2020504963

Duration: 9.00AM-6PM (2 days)

Course Fees:

• Full Course Fees (Including GST): $600.00
• Non-SMEs | PR | Singaporean < 40yo: $390.00
• SMEs | Singaporean >= 40yo: $234.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

* Absentee payroll is applicable

* The course is eligible for Union Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Antioch@Macpherson
Singapore 409962

Establish and implement decisions and recommendations that fall within the operations, business objectives and legislative requirements and review outcomes of business negotiations to key stakeholders.

Course Outline

1. Negotiation styles
2. Results of effective negotiation
3. Conditions for successful negotiation

Course Reference Number: TGS-2020503763

Duration: 9.00AM-6PM (2 days)

Course Fees:

• Full Course Fees (Including GST): $1000.00
• Non-SMEs | PR | Singaporean < 40yo: $500.00
• SMEs | Singaporean >= 40yo: $300.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

* Absentee payroll is applicable

* The course is eligible for Union Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Antioch@Macpherson
Singapore 409962

“Getting to Yes, The Art of Successful Negotiation.”

This program is intended for corporate professionals and individuals, who need to improve upon their negotiation skills with business associates, vendors, customers and colleagues regularly.

​​This course covers strategic negotiation skill to effectively manage and direct negotiations in order to achieve organisation’s desired position in a negotiation.

Course Outline

1. Identify negotiation outcomes and responsibilities
2. Prepare background information and documenting negotiation.
3. Identify opportunities to strive for negotiation outcomes to add value to the organisation.
4. Prepare alternatives and outcomes to support negotiation objectives
5. Apply communication and conflict resolution techniques during negotiation
6. Follow- up actions to close negotiation as well as evaluate negotiation outcomes to identify areas of improvement.
7. Manage and direct negotiations to achieve organisation’s desired outcomes, which includes planning and preparing for negotiation, implementing negotiation guidelines and providing feedback for negotiation policy refinement.

3-day in-class with e-Learning component

Course Reference Number: TGS-2018501833

Duration: 9.00AM-6PM (3 days)

Course Fees:

• Full Course Fees (Including GST): $1500.00
• Non-SMEs | PR | Singaporean < 40yo: $750.00
• SMEs | Singaporean >= 40yo: $450.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

* Absentee payroll is applicable

* The course is eligible for Union Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Antioch@Macpherson
Singapore 409962

“Navigating Challenges – The Systems Thinking Approach”

​This course will allow learners to use a structured approach to strategise organisation growth. Most organisations need a structured methodology to better understand how to grow effectively and efficiently.

​This program targets organisations to help develop their staff towards a focused approach to planning and achieving goals.

Upon completion of this course, organisations will have a fundamental approach in applying frameworks thinking in various authoritative circumstances and to create feasible outcomes and upgraded hierarchical learning. Amid this program, one will apply the frameworks thinking strategy and instruments to navigate challengers commonly found in the working environment.

Course Outline

1. Apply systems thinking to access organizational issues
2. Formulate solutions to address issues
3. Implement these solutions to address these issues

Course Reference Number: TGS-2019502946

Duration: 9.00AM-6PM (2 days)

Course Fees:

• Full Course Fees (Including GST): $550.00
• Non-SMEs | PR | Singaporean < 40yo: $275.00
• SMEs | Singaporean >= 40yo: $165.00

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA) to pay for the balance of fees after WSQ funding.

* Absentee payroll is applicable

* The course is eligible for Union Training Assistance Programme (UTAP) claims

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Antioch@Macpherson
Singapore 409962